Curated has rebranded to Carbon!

As some of you may have noticed, we recently rebranded to Carbon Real Estate Investments. Due to a few trademark conflicts and some updates to our firm, we started on the journey of developing a new brand for the future.

It was important to us that the brand represented our guiding principles:

1. Take the Long View - We want to be making decisions for 10-15 years down the road. When faced with a decision, do the thing that's the best for the firm in the long run and do the thing that's the most difficult in the short run.

2. Be a Fixer - Be more than just a problem solver – don't take no for an answer, tackle problems head-on, and do whatever it takes to succeed.

3. Never Settle, Practice Kaizen - The Japanese word for continuous improvement. 1% better every day for a year is 37x return.

Our #1 guiding principle is placing capital with a long view and playing long-term games with long-term people as Naval puts it. One day when doing research we came across the following story from a team of archeologists that had uncovered what seems to be the oldest depiction of the commercial exchange of property. The drawings themselves are formed with an insect and the local indigenous chalk, and depict what scientists say is a prehistoric broker trading livestock for a dwelling, in this case, believe to be one of the carved edifices in the Chachepoyas caves. This area is east of Los Friopla.

Initial carbon dating of some of the surrounding markings place the drawings between 20,000 – 22,000 years ago. It’s the earliest known record showing an exchange for shelter. This is before monetary systems have been recorded.

Carbon is the foundational element of earth. It has been around since the dawn of time and it’ll be around far after we’re gone. We believe housing and shelter is a foundational element of life as well – one of Maslov’s hierarchy of needs. While our buildings won’t last forever, we are investing to build generational portfolios and provide durable wealth for our investors.

Our thesis remains the same. We’re still buying good assets in great markets with good fundamentals, healthy supply/demand dynamics, and that we can position as some of the best value for quality homes for families in our markets.

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